Overview

Vietnam International Commercial Joint Stock Bank (VIB) has just officially launched virtual financial expert Vie with the MV "Vie is AI".

Vie is built on a database and gathers trends with leading modern technologies such as Artificial Intelligence (AI), Machine Learning, hyper-realistic 3D simulation technology, ... And music marketing is a marketing solution that could not be more suitable in the context that digital marketing is on the rise and music is a trend in Vietnam.

Collaborating with musician and producer Bui Cong Nam, Fillinus was given the trust to take on the mix master, ensuring the output sound quality of the song.

The campaign really created a fever, exploding across social networking platforms.

Not only that, Meta also honored the campaign as "The most innovative solution to unlock the power of conversational marketing" at the recent Vietnam Business Messaging Awards 2023. ​