Overview

Our mission is to produce music for Lifebuoy's advertising that is different and more prominent than the brand's previous Tet music products.
Market share of 1.1 billion users, 60% GenZ, more than 154 countries globally promote "team" work culture: dancing, filming videos, pov comedy, etc.

Grasping this trend, Garnier wishes to have a music marketing campaign targeting this audience group.

Vie Channel, a leading entertainment platform, sought to elevate their music-based reality show, Anh Trai 'Say Hi' with a diverse musical palette. They challenged us to create a collection of song demos that showcased a range of musical styles, from the grandeur of Broadway to the cinematic and dramatic, while maintaining our signature sound.

Our music is a fusion of boldness and creativity, fearlessly exploring new sonic territories. We specialize in crafting distinctive compositions that resonate across various settings. Each track is a meticulously crafted masterpiece, blending vibrant melodies, evocative lyrics, captivating performances, and the potential for viral success. This approach guided our work on this project.

Fueled by passion and innovation, we poured our hearts into creating a collection of songs that would not only captivate the audience but also redefine the musical landscape of the show. These compositions, infused with our unique style, are designed to leave a lasting impression and breathe new life into Anh Trai 'Say Hi'

Our songs in 'Anh Trai Say Hi' show have surpassed 15M+ views on YouTube, 5M+ streaming on Spotify.

Hút
2,8M+ views on Youtube
1,4M+ views on Spotify
#25 Youtube Trending
#4 Spotify HCMC Local Pulse
#19 TikTok Music Trending

No Far No Star
2,4M+ views on Youtube
751K+ views on Spotify
#30 Youtube trending

Đầu Đội Sừng
4M+ views on Youtube
1,7M+ views on Spotify

Hít "Drama"
900K+ views on Youtube
360K+ views on Spotify

Cứ Để Anh Ta Rời Đi
4M+ views on Youtube
810K+ views on Spotify
#2 Youtube Music Trending
#8 Nhaccuatui
#9 iTunes
#19 Apple Music
#47 Spotify

Anh Trai Nước Việt
480K+ views on Youtube
61K + views on Spotify
#27 Youtube Trending