Overview
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Drawing inspiration from the daily challenges of young office workers, VIM offers a powerful message: don't let stress build up. Take a moment to unwind and recharge.  The tagline "Hương bung tỏa - Thỏa sức suy" emphasizes the refreshing experience of using VIM and its ability to create a clean and inviting space for personal reflection. By positioning VIM as more than just a toilet cleaning product, the campaign encourages young professionals to prioritize their mental well-being.

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Challenge
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A arrangement blend of authentic ambient sounds, character dialogue, and the emotional voice of the narrator. The audio is crafted to create a dynamic and engaging listening experience.

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Approach
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We embraced the challenge of merging diverse sound elements into a harmonious composition. The most intriguing aspect of this project was the interplay between sound effects and their development into a cohesive musical structure.

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Solutions
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We create contrast and highlight for the product, the first part of the melody is somewhat more hustle, mixed with ambient sound in the office context. It shows a rather stressful working environment through sounds: keyboard typing, phone ringing, customer answering, brainstorming ideas, etc...
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After entering the toilet space, all the noise disappeared, it was quiet, and the melody changed the mood softer to the sound of flushing and the lyrics of the song. The music is gentle and pleasant gradually to the back to feel like the character has been released emotionally & step out to face the situations at the beginning of the story in an affirmative, gentle way with positive energy.

Plus, by using "tụi tui" to represent Gen Z, the song's witty lyrics and playful wordplay perfectly align with the target audience's unique voice and perspective.

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Impact
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In two weeks, the campaign garnered over 2.5M+ views on YouTube and an impressive 55M+ views on TikTok.

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